Thesis Proposal 3 "RESTURN" SYSTEM

ABSTRACT
By studying the return program which the LCBO/Beer Store I will be able to apply it to a grocery store. If the return rate is high enough for per say a glass container that contains meat, then the customer will return it. Designing a new shopping cart would be involved, because the current one may not work with the new designs of the containers. Also some sort of device will need to be created for the costumer to be able transport their food with ease.

RESEARCH QUESTION
Designing packaging, which can adopt the “return” program within a grocery store.

RESEARCH PROBLEM
I chose this topic because there is a need to reduce the amount of waste we create. After thinking for a while about how much waste comes from a household, I decided to categories it to see where the majority of the waste comes from within my household. My observation directed me towards food. The amount of plastic bags that are used by grocery shoppers every day is a serious issue. I believe this could also be targeted in my thesis. Another huge issue that is current is the amount of plastic bottles used for water; once again this could also be targeted in my thesis.

AUDIENCE
The audience for this thesis is for homeowners, housewives, students and everyone else who do the grocery shopping for them self or for their family. This thesis is directed at individuals who do grocery shopping. They are the individuals that will be targeted because they are the ones who make the choices as to which product they are going to buy. Therefore I must convince them to buy my product, while it is sitting amongst many other products. This makes them my target audience.

REALIZATION
After a lot of ethnographic research is done, I will have a concrete idea of what the deliverables maybe, or how I will solve the problem that has been created. Some of the deliverables I can for see may include Packaging, Branding, Web Design, posters, pamphlets, brochures etc. I can see a lot of necessary production for this project to work. If there is time I could go to lengths to design a new shopping cart, which means I will possibly be getting into some Industrial Design.